Reasons Your Home Service Business Isn’t Attracting New Customers

It’s Restricted – Expand Your Horizon

A business’ physical location used to matter a lot. In the not-so-recent past, foot traffic would determine the upper threshold for your potential customer count. If you could draw a healthy fraction of those passersby, you would make a good living. Nowadays, foot traffic is practically a footnote in most marketing playbooks.
In today’s world, a business’ online presence is more important. When someone needs an electrician or plumber, for example, they are either going to ask friends and family or head online to search for options in the area. Creating a website is the first step to expanding your horizon and opening up to thousands or millions of new customers.

It’s Not Recognized – Build Your Network

It’s not enough to just build a website. There are over a billion websites, and around a fifth of them are active, according to many accounts. In order to succeed online, your website should be recognized and well-integrated into the world wide web. Active accounts on social media websites and other platforms, for instance, will help build and strengthen your network. Basic information should match across platforms (i.e. your business hours, contact information, etc.).

It’s Not Focused – Custom Tailored Content

When you build a website, you are opening up to the entire world, but you don’t care about New York if you’re a home service business in California. When you move your business online, it becomes even more important to define, locate, and target your desired audience. Create custom tailored content that caters to the audience and customers you have in mind. Keep what works, and build on it!

It’s Not Engaged – Improve the User Experience 

The best thing about a website is that it is not a billboard. You’re not limited to sharing static information. You can be dynamic with your marketing. A website gives you the ability to interact with your customers via chatboxes, email, and more. This engagement can help turn a visit into an upcoming appointment!

Want to Boost Your Business’ Online Presence? Choose iBoost

Search engines are a phone-user’s best friend. Anytime someone needs a service, he/she will search Google or some search engine. If you want to appear anywhere near, or even on the first page, then you MUST know what you are doing. Search engine optimization, or SEO, involves creating a well-designed, user-friendly, and legitimate website that is optimized for the search engine’s guidelines. iBoost Web has years of experience with SEO for home services, including SEO for plumbers, and we are excited to be accepting new clients. Call iBoost to see if your business can qualify.