Why Video Marketing is Necessary for Today's Businesses

Now that most Americans are using social media on a daily basis, companies have the potential to have their services and products available to a much broader audience. Unfortunately, capturing the eyes of the average internet browser is more difficult than it seems. People frequently scroll through their Facebook and Instagram feed, or hop on their Twitter account during quick spare moments between important daily tasks. Morning commutes, fast lunches and a handful of short breaks throughout the day don't provide a lot of time for users to become fully absorbed or immersed in any single post. Therefore, text based posts and still pictures receive far less viewing time than a video. Visual appeal plays a major role in the total amount of interaction and visibility with your message. If customers only have a few minutes to check their favorite social media account, you want to make sure they spend more than a few seconds looking at your brand. Creating short videos is a great way to build greater connections with your audience, and capture a greater awareness of your company.